FABLE : LUNAR GALA (2026)
FABLE : LUNAR GALA (2026)
FABLE : LUNAR GALA (2026)
ARTIFACTS : Brand identity | Print | Editorial
TOOLS USED : Adobe CC (InDesign, Photoshop, Illustrator) | Figma
ROLE : Print Team Member
TIMELINE : 12 weeks
ARTIFACTS : Brand identity | Print | Editorial
TOOLS USED : Adobe CC (InDesign, Photoshop, Illustrator) | Figma
ROLE : Print Team Member
TIMELINE : 12 weeks
ARTIFACTS : Brand identity | Print | Editorial
TOOLS USED : Adobe CC (InDesign, Photoshop, Illustrator) | Figma
ROLE : Print Team Member
TIMELINE : 12 weeks
THE EVENT:
Lunar Gala is a student-run fashion show with thousands of attendees, celebrating the diverse creative vision of students who design and interpret a single theme. For the 2026 show, I worked as part of the 7-member print team, collaborating with the other creative departments (web, motion, stage design, and photography) as well as the line designers to develop a brand identity.
This brand identity was applied across many design departments to create an assortment of artifacts, including a website, animated motion, and runway set pieces. The print team and I were reponsible for producing print materials for marketing and designing merchandise. These are pictured below: Various posters, a program booklet, business cards, tote bags, keychains, and tees.
Lunar Gala is a student-run fashion show with thousands of attendees, celebrating the diverse creative vision of students who design and interpret a single theme. For the 2026 show, I worked as part of the 7-member print team, collaborating with the other creative departments (web, motion, stage design, and photography) as well as the line designers to develop a brand identity.
This brand identity was applied across many design departments to create an assortment of artifacts, including a website, animated motion, and runway set pieces. The print team and I were reponsible for producing print materials for marketing and designing merchandise. These are pictured below: Various posters, a program booklet, business cards, tote bags, keychains, and tees.
I spent my Sophomore Spring semester creating a video, booklet, poster, and mobile prototype to honor my "design hero", the Amsterdam-based studio Experimental Jetset. The challenge of this project was firstly in maintaining visual cohesion across different mediums. Secondly, with communicating both the sheer amount of work the studio has done and drawing viewers in to explore that work in depth.
Experimental Jetset is more accurately described as typographers than strictly designers. Their work is never commercial, partnering with museums and creative organizations to produce printed matter, installations, and graphic identity. To pull a direct quote from their site, they see their work as "turning language into objects"; that the language and designs we use hold material weight and meaning. This punk attitude towards a field like graphic design is a result of the culture the members of Experimental Jetset grew and developed in. My booklet was type-focused, as doing otherwise felt sacreligious to Jetset's signature style.
PEOPLE BEHIND THE SCENES:
MY ROLE: Print Team member
OTHER MEMBERS: Sonya He (co-head), Melissa Qin (co-head), Sara Egan, Cindy Tso, Daniel Rios
CREATIVE DIRECTORS: Garrett Lee, Michele Hratko
PHOTOGRAPHY:
MY ROLE: Print Team member
OTHER MEMBERS: Sonya He (co-head), Melissa Qin (co-head), Sara Egan, Cindy Tso, Daniel Rios
CREATIVE DIRECTORS: Garrett Lee, Michele Hratko
PHOTOGRAPHY:
I spent my Sophomore Spring semester creating a video, booklet, poster, and mobile prototype to honor my "design hero", the Amsterdam-based studio Experimental Jetset. The challenge of this project was firstly in maintaining visual cohesion across different mediums. Secondly, with communicating both the sheer amount of work the studio has done and drawing viewers in to explore that work in depth.
Experimental Jetset is more accurately described as typographers than strictly designers. Their work is never commercial, partnering with museums and creative organizations to produce printed matter, installations, and graphic identity. To pull a direct quote from their site, they see their work as "turning language into objects"; that the language and designs we use hold material weight and meaning. This punk attitude towards a field like graphic design is a result of the culture the members of Experimental Jetset grew and developed in. My booklet was type-focused, as doing otherwise felt sacreligious to Jetset's signature style.
THE 2026 THEME:
The theme of the 2026 was Fable. The
The theme of the 2026 was Fable. The
I spent my Sophomore Spring semester creating a video, booklet, poster, and mobile prototype to honor my "design hero", the Amsterdam-based studio Experimental Jetset. The challenge of this project was firstly in maintaining visual cohesion across different mediums. Secondly, with communicating both the sheer amount of work the studio has done and drawing viewers in to explore that work in depth.
Experimental Jetset is more accurately described as typographers than strictly designers. Their work is never commercial, partnering with museums and creative organizations to produce printed matter, installations, and graphic identity. To pull a direct quote from their site, they see their work as "turning language into objects"; that the language and designs we use hold material weight and meaning. This punk attitude towards a field like graphic design is a result of the culture the members of Experimental Jetset grew and developed in. My booklet was type-focused, as doing otherwise felt sacreligious to Jetset's signature style.
BOOKLET FLIP-THROUGH
BOOKLET FLIP-THROUGH
BOOKLET FLIP-THROUGH
SOLO WORK
SOLO WORK
SOLO WORK
