© AUDREY ZHAO / 2026
CONTACT:
FABLE : LUNAR GALA (2026)
FABLE :
LUNAR GALA (2026)
Branding that celebrates both the 30th anniversary of Lunar Gala and the nostalgia of our childhoods
Branding that celebrates both the 30th anniversary of Lunar Gala and the nostalgia of our childhoods
ARTIFACTS : Brand identity | Print | Editorial
TOOLS USED : Adobe CC (InDesign, Photoshop, Illustrator) | Figma
ROLE : Print Team Member
TIMELINE : 12 weeks
ARTIFACTS : Brand identity | Print | Editorial
TOOLS USED : Adobe CC (InDesign, Photoshop, Illustrator) | Figma
ROLE : Print Team Member
TIMELINE : 12 weeks
THE
EVENT:
THE
EVENT:
Lunar Gala is a student-run fashion show with thousands of attendees, celebrating the diverse creative vision of students who design and interpret a single theme. For the 2026 show, I worked as part of the 7-member print team, collaborating with the other creative departments (web, motion, stage design, and photography) as well as the line designers to develop a brand identity.
This brand identity was applied across several design departments to create an assortment of artifacts, including a website, animated motion, and runway set pieces. The print team and I were reponsible for producing print materials for marketing and designing merchandise. These are pictured below: Various posters, a program booklet, business cards, tote bags, keychains, and tees.
Lunar Gala is a student-run fashion show with thousands of attendees, celebrating the diverse creative vision of students who design and interpret a single theme. For the 2026 show, I worked as part of the 7-member print team, collaborating with the other creative departments (web, motion, stage design, and photography) as well as the line designers to develop a brand identity.
This brand identity was applied across several design departments to create an assortment of artifacts, including a website, animated motion, and runway set pieces. The print team and I were reponsible for producing print materials for marketing and designing merchandise. These are pictured below: Various posters, a program booklet, business cards, tote bags, keychains, and tees.
PEOPLE BEHIND THE SCENES:
PEOPLE BEHIND THE SCENES:
MY ROLE: Print Team member
OTHER MEMBERS: Sonya He, Melissa Qin, Sara Egan, Cindy Tso, Daniel Rios
CREATIVE DIRECTORS: Garrett Lee, Michele Hratko
PHOTOGRAPHY: Erin Hsu,
MY ROLE: Print Team member
OTHER MEMBERS: Sonya He, Melissa Qin, Sara Egan, Cindy Tso, Daniel Rios
CREATIVE DIRECTORS: Garrett Lee, Michele Hratko
PHOTOGRAPHY: Erin Hsu,
THE 2026 THEME:
THE 2026 THEME:
The theme of the 2026 was Fable. The main message evoked by the title can be summed by the tagline: The world beyond and the stories within were always ours to step into. It's something that encapsulates the themes of nostalgia, sharing experiences, and the 30-year milestone.
For the 2026 iteration of Lunar Gala, the design teams aimed to carry the idea of peeking into other people's worlds and the childhoods that shaped them, as well as a subtle nod to the thirtieth anniversary of the event. The shapes of East Asian window frames were as the main inspiration for developing the visual asset, supporting the theme of looking into others' experiences and also referencing the origin of Lunar Gala as part of CMU's Taiwanese Student Association.
The theme of the 2026 was Fable. The main message evoked by the title can be summed by the tagline: The world beyond and the stories within were always ours to step into. It's something that encapsulates the themes of nostalgia, sharing experiences, and the 30-year milestone.
For the 2026 iteration of Lunar Gala, the design teams aimed to carry the idea of peeking into other people's worlds and the childhoods that shaped them, as well as a subtle nod to the thirtieth anniversary of the event. The shapes of East Asian window frames were as the main inspiration for developing the visual asset, supporting the theme of looking into others' experiences and also referencing the origin of Lunar Gala as part of CMU's Taiwanese Student Association.
BOOKLET FLIP-THROUGH
BOOKLET FLIP-THROUGH
SOLO WORK
SOLO WORK
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Lorem ipsum fill out soon ASAP
© AUDREY ZHAO / 2026
CONTACT: